DATE: Sunday, April 28, 2019

TIME: Registration: 8:30 a.m.  |  Lecture: 9:00 a.m. - 12:00 p.m. | Workshop: 1:00 p.m. - 4:30 p.m. 

LOCATION: Loma Linda University, School of Dentistry - Prince Hall, 11092 Anderson Street, Loma Linda, CA 92350

TUITION:  Lecture Only $100 DDS / $75 AUX | Lecture & Workshop $250 DDS/AUX

PREREQUISITE: Participants must attend the morning lecture in order to attend the afternoon hands-on workshop.

LUNCH: Will NOT be provided

CREDIT: This course meets the Dental Board of California’s requirements for 7 units of continuing education. 3 units for morning lecture.

AGD Code: 138


Rita Bauer

Lecturer,
Consultant and Trainer in Dental Photography

Synopsis

The importance of quality photography in a dental practice cannot be underestimated. From the moment a potential new patient is searching the web to check out your before-and-after gallery, your photographs are representing your practice and the excellent treatment you provide. A picture says more than a thousand words when communicating with the patient, the insurance companies, and the dental laboratory. Specific guidelines for standardized patient photography need to be followed to obtain clinically correct images.
Show off your great work by creating a "make-over" photographic series of your patients. It is an internal education and marketing system that COSTS NOTHING but will increase you treatment acceptance and get your patients to ask for dental procedures they did not know were available.

Objectives

Lecture:

  • Cameras and accessories selection for dental photograph
  • Which is the best camera for dental photography? Check out which digital camera is best suited for your practice and compare the quality of the images taken with a high-end point-and-shoot camera, the professional Single Lens Reflex camera system and your phone. Get to know which retractors, mirrors, backgrounds and gadgets make clinical photography easy.
  • Techniques for standardized patient photography
  • Get some great tips during the demonstration of patient positioning for clinically correct views, then put into practice with great ideas for marketing material and social media snapshots to make your current and potential patients stop and take note. 
  • Capture the perfect smile and prepare effective marketing material for your practice
  • Return to your practice with great ideas for marketing material and social media snapshots.

Hands on Sesson: Practice what you learned in the morning lecture (Limited to 20 participants)

  • Exposure calibration for your clinical camera
  • If you are frustrated with your clinical cameras and not satisfied with the results, we will calibrate your camera to get well-exposed images every time you press the shutter
  • Techniques for standardized patient photography
  • Practice the techniques for clinically correct facial and intraoral photography using retractors and mirrors. Photograph each other and consistently take excellent clinical views for patient documentation and treatment planning. 
  • Effective case presentations minutes
  • Prepare a great case presentation and help your patient accept the treatment plan with visual aids.

Workshop participants can bring their own clinical camera with fully charged batteries, retractors and mirrors. Some of the latest camera systems will be provided at the course for those who do not have a camera or are still deciding which camera is best for their practice.

Important: Please advise us which camera model, lens and flash you will be bringing to the course at the time of registration.

 

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